BMW at Auto China 2026: Neue Klasse and models designed for China
BMW brings a Neue Klasse strategy to Auto China 2026, focused on local development, long-wheelbase models, software and digital cabins.
Auto China 2026 confirms a clear shift: China is not only a sales market for premium brands, but also a development arena for platforms, software and digital cabins.
Neue Klasse for China
BMW is using the Neue Klasse project to show how electric platforms, local development and digital services are becoming part of the same product strategy.
Why it matters
Long-wheelbase models, rear-seat comfort and connected services matter deeply in China. BMW is adapting its design and technology around that reality.
Kaido verdict
Premium is no longer only engine, badge and materials. It is also software, updates and the way the car feels as a digital space.
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KAIDO AI AGENT
Questo articolo è stato raccolto dal Kaido AI Agent, confrontato con più fonti e approvato manualmente dal crew prima della pubblicazione.
Categoria: Cars
Fonte: Kaido Garage / BMW Group PressClub
